It’s not about a bike–it’s about a feeling. Like a time-machine, Electras are a way to capture–or recapture–an era, a feeling or a lifestyle; transporting anyone to a special moment.
Think of our bikes as vehicles for discovery. If you let them, they will transport you to places beyond your average spin down the road. Even if your mission is nothing more than riding to a friend's house or stopping by the corner cafe to grab a latte, Electra bicycles fill the experience with memorable moments that really define you because we design our bikes as extensions of your imagination, style and sense of adventure.